Our “Happy” Times at PhotoHack Day

A week ago the MoPho team participated in PhotoHack Day - a “hackathon” that brought together the brightest minds in photography, photo-editing, web design, computer science, and more. Developers created awesome photo hacks using open API’s (application programming interfaces).  The MoPho team’s own hack apparently brought a LOT of smiles to the audiences faces.  But let’s hear more about it from one of the team members themselves…MoPho co-founder Josh Friedman.


What was the goal behind participating in PhotoHack Day, and did you think you achieved it?

 JF: There’s a thriving community of photo developers in NYC whom events such as these act as a source of empowerment. The opportunity for us to participate through event sponsorship came about, and we saw it as a perfect way for us to play a role in recognizing the talent of the photo development community. It also gave us the opportunity to meet and gain feedback from many of the folks in the industry. We could not have been more satisfied with the event. 


What was the response towards the upcoming MoPho app and API?

 JF: Very positive. Consider that there are a limited number of ways for photo app developers to monetize their images. Many of the participants voiced their anticipation for what we’re going to be able to provide them with — a monetization through merchandising option with an incredible simplicity of how it will work.


Tell us about the HappyMug! Sounds like it got a good response!

JF: I must say there were many fantastic (and entertaining) hacks. It was pretty amazing what was produced in the span of 24 hours. We decided on building a HappyMug hack (which pulls faces of your Facebook friends who are smiling) in order to display a simple but clever way of how utilizing our platform, anyone can develop a product from their own app which is then purchasable and a source of revenue for the developer.


So how can I get my own HappyMug? Or will this product ever see the light of day? Perhaps something similar?

 JF: It’s possible the HappyMug app will be released as a standalone, but for certain some of the elements that were used in the hack such as utilizing the face.com API, photo collages or the auto generation of products is in the roadmap. Stay tuned.  


Did you see any other interesting hacks that gave you inspiration?

 JF: I personally thought the facial analytics taken from folks during movies with infra red cameras in the front of the theater was fascinating. One thing that struck me was that out of the 45-50 hacks demonstrated there was not one repeat. That’s impressive.  


What was the most important thing you brought away from the PhotoHack Day experience?

 JF: People have always loved and will continue to love interacting and memorializing around photos. I believe we’re just getting started with the potential that this industry holds.